With 86 million users across the country, Line may be the biggest social app in Japan, but it’s popular elsewhere, too. “The integration is expected to lead to a substantial expansion of the user base, as LINE and Yahoo Japan catered to the so-called ‘10-20 generation’ and ‘40-50 generation,’ respectively,” reads Naver’s 2020 Annual Report. engineers to make the entity more competitive in the global market. Softbank has committed to invest 500 billion Japanese yen ($4.7 billion USD) and hire 5,000 A.I. The consolidation of Line and Z Holdings forges a significant alliance between their parent companies. For its part, Line was renamed A Holdings Corporation, although it is still branded and recognized as Line. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Japan, which was renamed Z Holdings. Line is a consolidated subsidiary of South Korean Internet giant Naver and SoftBank Corp.
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